Endless Loading

The user needs to keep clicking to push the progress forward, but the loading process is intentionally designed to never fully complete. It stays in a state of “almost there,” but never actually reaches the end. The idea comes from small computer games where you keep clicking but can never quite reach the target. This kind of repetitive interaction creates an interesting experience, where you are both engaged and slightly stuck at the same time. In this project, I translated that mechanism into a simple but looping interactive structure. The user’s actions keep the system going, but at the same time are constrained by it, forming a closed loop. There is no real ending—only a continuous cycle of interaction. What I find interesting is how this seemingly simple interaction can gradually affect the user’s perception and emotions, shifting from curiosity at the beginning to persistence, and even a sense of fatigue or frustration. Through this project, I am exploring how “endless interaction” itself can become an experience. Another thing I wanted to highlight is how the project plays with the idea of expectation. A loading bar usually suggests that something will eventually finish, so users naturally keep clicking, thinking they are getting closer to the end. But here, that expectation is never fulfilled. Instead, the interaction becomes the only goal itself. I think this shift, from aiming for a result to just staying in the process, is what makes the experience a bit frustrating, but also interesting at the same time.