Swap Your Plate
Find out the hidden ecological impact of your meals
Lee, Alexi, Coll of Arts, Media & Design

Swap Your Plate is an interactive data visualization tool that invites users to explore the environmental cost of their food choices, and discover how simple ingredient swaps can make a measurable difference. The motivation behind this project was because of how deeply I care about sustainability and factory farming. There is a whole internet fad happening currently about going to the gym, and muscle building, and, most critically, protein intake. People are consuming immense amounts of yogurt, ground beef, and eggs, and though they are healthy, I also want them to be aware of what they are eating. If people can understand the bigger picture of what their groceries are costing the planet, then they will be more encouraged to eat a more ethical diet. The tool works as follows: a user is presented with a visual "plate" on screen. They build a typical meal by selecting from a set of common ingredients like beef, chicken, rice, lentils, tomatoes, cheese, and eggs. As they add each item, animated counters update in real time to reflect the cumulative environmental impact of their meal: carbon dioxide emissions (CO2e), water consumption in liters, and land use in square meters. These three metrics were chosen because they represent the most well-documented and communicable dimensions of food's environmental footprint. Once a meal is built, the user can try swapping out ingredients, and the program will suggest ingredient substitutions (for example, replacing beef with lentils, or cow's milk with oat milk) and visually animates the counters dropping to reflect the reduced footprint. The contrast between the before and after states is intentionally dramatic to make the impact seen, not just intellectually understood.